Personal brand

Here in NZ personal brand is a funny thing, were all to scared of being a tall poppy and happier to hind behind a company name, were in actual fact there is so much to gain from associating your individual name to a company, for example Mike Pero Mortgages or LV Martin, whether Mr Pero or Mr Martin gave any thought to this I’m not sure but by assisting a person to a company, through the direct name or by association – Sam Morgan and Trade Me. People feel more respect for the brand as it takes on the human qualities of the individual and makes the brand seem to be trust worthy.

So if you believe in it - stand by it!