Brand affects culture

Branding is not just for your clients/customers!

Strong brand affects the culture of any company!

Having staff buy into your brand is all about confidence in the company. It is important to make sure staff are proud to be associated with the company and what the brand stands for!

How to do this – this involves keeping the staff involved with the importance of brand and to understand that they are the brand, just as much as the Logo and associated catch phrase!

As I’ve mentioned in previous rants the staff of a company can be the most effective branding tool. As a customer opinion of a company will often come from the last face to face interaction they had with staff!

For example think of your last bank experience – if you dealt with an idiot that did not know how to handle your accounts chances are you think the whole bank is run by idiots, flip that around to if you dealt with a star your opinion of the bank would be so much higher and your more than likely to recommend the bank to your friends!

So brand does affect culture if staff aren’t confident, proud or in love with the brand you can’t expect them to sell it, if they are then you’re on track to having a global phenomena for a company!

Best place to start is at the top, you have to love your brand!