Tuesday, 8 May 2007

Cutting through...

How do you cut through all the advertising, someone once told me that you are bombarded with over 20,000 forms of advertising in a 24 hour period, stuff like radio, TV, bumper stickers and billboards?

Seems like an awful lot of marketing spend without the desired effect! And can you really track it??

So how do you cut through this and have a sniper approach rather than a scatter gun approach, I’m sure you could spend a lot of time making some wonderful billboards or commercials that really grab attention, for example:

Mentos TV advert
Turkish GP Billboard

Or you could take a more personal approach like branded emails!!! Imagine the ability to send a personal day to day email that not only gets your message across but also helps the recipient and the sender with such things as cross promotion, brand reinforcement, market/product/brand awareness, and the list goes on!

All this from simple email and at a fraction of the cost of more traditional methods!!

Not only that combine the power of e-Newsletters, web analytics and daily emails you can really hone in on the areas of interest for your clients and take your online marketing to the next level!

Like to know more?? Drop me an email red@mailprimer.com

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