Cutting through...

How do you cut through all the advertising, someone once told me that you are bombarded with over 20,000 forms of advertising in a 24 hour period, stuff like radio, TV, bumper stickers and billboards?

Seems like an awful lot of marketing spend without the desired effect! And can you really track it??

So how do you cut through this and have a sniper approach rather than a scatter gun approach, I’m sure you could spend a lot of time making some wonderful billboards or commercials that really grab attention, for example:

Mentos TV advert
Turkish GP Billboard

Or you could take a more personal approach like branded emails!!! Imagine the ability to send a personal day to day email that not only gets your message across but also helps the recipient and the sender with such things as cross promotion, brand reinforcement, market/product/brand awareness, and the list goes on!

All this from simple email and at a fraction of the cost of more traditional methods!!

Not only that combine the power of e-Newsletters, web analytics and daily emails you can really hone in on the areas of interest for your clients and take your online marketing to the next level!

Like to know more?? Drop me an email red@mailprimer.com

Advertising on emails

Who would have thought that this would work! We do it on websites so why not on emails
Below is an example of what the guys at Direct Broking are up to.

This is advertising on their share alert emails – they send about 20000 per week, and thanks to me J they have 99% delivery and 60% confirmed view rates of ads.

The great thing is we can not only place HTML image ads but also text ads like Google ad words.
This turns a cost to the company into a revenue stream as well as a great way of further re-enforcing the brand! Want to know more?

Flick me an email: red@mailPrimer.com and I’ll be happy to discuss in more detail.

Personal brand

Here in NZ personal brand is a funny thing, were all to scared of being a tall poppy and happier to hind behind a company name, were in actual fact there is so much to gain from associating your individual name to a company, for example Mike Pero Mortgages or LV Martin, whether Mr Pero or Mr Martin gave any thought to this I’m not sure but by assisting a person to a company, through the direct name or by association – Sam Morgan and Trade Me. People feel more respect for the brand as it takes on the human qualities of the individual and makes the brand seem to be trust worthy.

So if you believe in it - stand by it!