Careful with that signature!

One of the reasons we built mailPrimer was not for the advertising spinoff or the brand re-enforcement but simple to help companies get a handle on their email signatures and control them form a central point, as I have mentioned in previous writings brand starts form the simple text and works its way through the entire organisation.

It’s a scary thought that companies leave the sign of up to the individual staff on one of the main tools of communication!

And yes one of the simplest things in email is to have a consistent signature that includes:

Name

Company

Title

DDI

Web

5 simple bits of vital information, too often I found myself scrolling through screeds of email looking for a phone number!

So the point of this? If you don’t use mailPrimer, that’s OK however I really insist that you enforce a company policy that keeps vital contact details in your staff sign offs.

So be careful with that signature and make sure it contains ALL your contact details!


A nice example of clean emails with good signatures...